Analytics

RapidForm provides analytics for each form so you can track performance and understand how your forms are being used.

Metrics

The analytics page displays three key metrics:

• Views — The total number of times the form was loaded (both on the public page and in embeds).
• Submissions — The total number of completed submissions.
• Conversion Rate — The percentage of views that resulted in a submission, calculated as (submissions / views) * 100.

Daily Activity Chart

A visual chart shows daily views and submissions over the selected time period. Each day shows both metrics, making it easy to spot trends and correlate activity.

Period Selector

Choose the time range for your analytics:

• 7 days — Last week of activity.
• 30 days — Last month (default).
• 90 days — Last three months.

Changing the period updates all metrics and the chart immediately.

How Views Are Tracked

A view is recorded each time the form page loads. This includes:

• Direct visits to the public form URL (/f/your-form-slug)
• Loads within an embedded iframe (/embed/your-form-slug)
• Loads via the Livewire-powered public form page

Views are aggregated by day. Multiple views from the same visitor on the same day each count as separate views.

Tips for Improving Conversion

• Keep forms short — fewer fields generally means higher completion rates.
• Use conditional logic to hide fields that aren't relevant to every respondent.
• Write clear, concise field labels.
• Set a compelling form title and description.
• Test your form on mobile devices to ensure it looks good on all screen sizes.